This is Alexander Gilbert, a follower of technology, games & culture on the internet.

Alex is currently part of both P'unk Avenue (a web software company) and Screaming Rattler (a band).

From Philadelphia.

Earning your sword: the magical inner sanctum of Blizzard

Blizzard has more money than God. Some of this money they have spent on things like fully staffed museums and 24-hour gyms. A bit out of reach, but nice still inspiration for P’unk Avenue as our little shop will soon be growing into some new space.